Privacy Policy

Last updated: 25 June 2026

At Underroute, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how Underroute, operated by UNDERROUTE INC, collects, uses, stores, shares, and protects your information when you visit or make a purchase from our website www.underroute.in.

By using our website, placing an order, creating an account, subscribing to our communications, or interacting with us, you agree to the terms of this Privacy Policy.

1. Information We Collect

Personal Information

When you place an order, create an account, contact us, or subscribe to updates, we may collect:

Full name
Mobile number
Email address
Billing and shipping address
Order details
Payment status and transaction reference
Return, exchange, refund, and customer support details

We do not store your complete card, UPI, net banking, or wallet credentials. Payments are processed through authorized payment gateways.

Device and Website Usage Information

When you browse our website, we may automatically collect:

IP address
Browser type
Device type
Operating system
Pages viewed
Products viewed
Referring website or search source
Cookies, pixels, tags, and similar tracking data

This helps us improve website performance, user experience, advertising, fraud prevention, and customer service.

2. How We Use Your Information

We use your information for the following purposes:

To process, confirm, ship, deliver, return, exchange, or refund your order
To send order updates through SMS, WhatsApp, email, or calls
To provide customer support
To verify payments and prevent fraud
To improve our products, website, services, and user experience
To personalize product recommendations and offers
To send marketing communication, only where permitted or consented
To comply with applicable laws, tax requirements, legal obligations, and government requests

3. Marketing Communication

By sharing your contact details with us, you may receive order-related and promotional communication from Underroute through SMS, WhatsApp, email, phone calls, or digital advertising platforms.

You may opt out of promotional communication at any time by using the unsubscribe option, replying with an opt-out request, or contacting us at support@underroute.in. Transactional communication related to orders, shipping, delivery, returns, refunds, or account activity may still be sent.

4. Cookies and Tracking Technologies

We use cookies, pixels, web beacons, and similar technologies to:

Keep your cart active
Remember preferences
Understand website usage
Improve website speed and performance
Run relevant advertisements
Measure marketing campaigns

You can disable cookies through your browser settings. However, some website features may not work properly if cookies are disabled.

5. Sharing of Information

We may share your information with trusted third parties only when required for business, service, legal, or operational purposes, including:

Payment gateways
Shipping and logistics partners
Shopify or website technology providers
Customer support tools
Marketing and analytics platforms
Fraud prevention partners
Legal, tax, regulatory, or government authorities, where required

We do not sell your personal information to third parties.

6. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, misuse, loss, alteration, or disclosure.

However, no online platform can guarantee 100% security. You are responsible for keeping your account login details confidential and for informing us immediately in case of any unauthorized access or suspicious activity.

7. Data Retention

We retain your personal information only for as long as necessary for:

Order processing
Customer support
Legal, tax, accounting, and audit requirements
Fraud prevention
Business and operational records

You may request correction, updating, or deletion of your personal information, subject to applicable legal and business requirements.

8. Your Rights

Subject to applicable law, you may request:

Access to your personal information
Correction of inaccurate or incomplete information
Updating of your information
Deletion of your personal information, where legally permissible
Withdrawal of consent for optional marketing communication
Grievance redressal related to privacy or data usage

To exercise these rights, contact us at support@underroute.in.

9. Children’s Privacy

Our website is intended for users who are capable of entering into a legally binding contract under applicable Indian law. If a minor uses the website, it should be under the supervision of a parent or legal guardian.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date. Continued use of the website after changes means you accept the updated policy.

11. Contact Us

For privacy-related questions, complaints, or requests, please contact:

Underroute

Legal Entity Name: UNDERROUTE INC

Registered Address: C-9, Site A, UPSIDC Industrial Area, Sikandra, Agra, Uttar Pradesh – 282007

Email: support@underroute.in

Phone: +91 82732 69996

Support and Grievance Contact